I led the rebranding of the DoorDash Dasher debit card, crafting a premium sub-brand identity that reflects both sophistication and purpose. This comprehensive effort included developing a new name, designing a refined card aesthetic, and establishing a cohesive visual identity. The card design draws inspiration from the curve of the DoorDash logo—repeated in concentric patterns to evoke the winding roads traveled by Dashers during their deliveries. – 4 million cards printed in 2024.