VideoAmp Cannes Festival Activation

VideoAmp Cannes Festival Activation

VideoAmp Cannes Festival Activation

Client

VideoAmp

Year

2025

Services

Experiential Design

Art Direction

Spatial Design

Team

Visual Designer (1)

Design Project Manager (1)

Account (1)

Agency: Barrett Hofherr

VideoAmp Stakeholders (3)

Details

I led the creative direction and design for VideoAmp’s brand activation at the Cannes Festival of Creativity, reimagining the Renaissance through a modern digital lens—anchored in Klein Blue as a bold, contemporary nod to the event’s French setting. Inspired by classical French art and architecture, the theme blended historical opulence with glitching digital aesthetics to reflect VideoAmp’s forward-thinking role in media measurement. Every detail was intentionally designed, from experiential and spatial design to brand identity and merch like silk fans and glitching Renaissance wall art. Collaborating with producers, event planners, sourcing agents, social strategists, and videographers, I brought the vision to life across every touchpoint. The result was a modern, immersive experience that stood out in Cannes for its elegance and originality. "Annika's design sensibility is spot on - she brings a unique take and impeccable taste to every project she touches. We've been blown away with the creativity and talent she brings to our event design and overall brand presence." - Meghan Kirsch SVP Brand & Marketing @ VideoAmp

Moodboard