I worked with Uber’s creative team to bring to life the visual identity for Go-Get, Uber's annual global product showcase introducing new products and experiences across Uber’s ecosystem. The campaign centered around the Journey Line: a visual expression of the logistics Uber handles behind the scenes, highlighting the space between point A and point B and the moments that happen along the way. I focused on the design of CRM and digital experiences, creating emails, push notifications, in-app messaging, and web assets, while also art directing animators to bring the Journey Line to life across motion. Working collaboratively with the broader creative team, we developed 180 animated assets and 94 digital assets across web and CRM, creating a cohesive visual system that flexed across markets, formats, and touchpoints.